THE country’s leading online retailer, Takealot, is expanding its on-demand delivery service TakealotNOW, to Durban, covering Morningside, Berea, Westville, and parts of Durban North, bringing its “happy delivered, in minutes” promise to the region.

Available via the Mr D app, TakealotNOW is Takealot’s answer to a growing need for on-demand shopping. Shoppers can get everything from trending tech and bestselling books to DIY tools, beauty essentials, household goods, and more, all delivered in minutes.

“We understand how important convenience is, and we aim to make shopping quick and efficient for shoppers with demanding lifestyles,” says Karla Levick, chief marketing officer at Takealot.

“TakealotNOW started as a pilot project in 2023 and has grown rapidly ever since. We have expanded to the greater Cape Town region, Johannesburg, Pretoria, and now Durban. We’re excited to continue this growth and bring the convenience of on-demand shopping to even more areas across South Africa,” says Marnus Engelbrecht, head of TakealotNOW.

A new “Get it Now” option indicates items available for immediate delivery, fulfilled via Mr D. Alternatively, customers can find the TakealotNOW store, directly on the Mr D app by navigating to the “Shops” section.

Looking at popular items on the TakealotNOW app, some of the top-selling everyday essentials by volume in the last quarter include: