Taking companies on a digital adventure
14 August 2019 | Web Article Number: ME201915716
DELOITTE recently concluded a week-long series of digital immersion sessions in KwaZulu-Natal, aimed at introducing leading companies operating in the region to the many exponential technologies available to them today.
“We positioned the week’s activities around the theme, ‘We’re on a new adventure’,” explained Ruwayda Redfearn, the professional services firm’s Regional Managing Partner: KZN.
“Until now much of the focus, where digital transformation is concerned, has been on the negative consequences of failing to adapt to the new digital reality, a ‘doom and gloom’ scenario. By contrast, Deloitte’s focus during the Digital Week and going forward is to underline the many opportunities presented by digital technology and how we are perfectly positioned to take our clients on a journey of possibilities in this exciting new world,” she said.
Incorporating the best elements of Deloitte’s acclaimed Greenhouse innovation centres in Johannesburg and Cape Town, the KZN immersion experience exposed participants to the gamut of Deloitte’s powerful digital assets. These range from Connected Retail, Supply Chain and Customer marketing solutions, as well as several locally developed analytics, predictive modelling and gamified performance management tools, to name a few.
“Deloitte has built some incredible digital solutions and offerings,” said Alex Moir, the firm’s supply chain lead for Consumer Services Sector – Africa. “Hosting the digital immersion week was an unrivalled opportunity to introduce these solutions to select KZN clients, specifically focussing on the fast moving consumable goods (FMCG) sector.”
Valter Adão, Chief Digital and Innovation Officer for Deloitte Africa, said companies considering adopting digital assets faced a bewildering, constantly evolving array of technologies and trends.
“Our aim during the KZN digital immersion week was to simplify the field and distil it down to the three most important things businesses need to think about when considering digital transformation.
“These are: leveraging digital technology to unlock exponential growth inside the business, boosting productivity inside organisations by allowing them to conduct the same business but at a lower cost point, and leveraging digital to uplift the experience customers have when engaging with the organisation,” Adão said.
Redfearn said feedback from the Digital Week attendees had been overwhelmingly positive.
“Many of our clients and prospective clients still view us as largely an audit firm, unaware that Deloitte are leaders within the digital transformation space.”
She added that this pre-eminence was underpinned last month when Gartner, the world’s leading information technology and advisory company, ranked Deloitte as the number one worldwide consulting service provider for the second consecutive year. Earlier this year, it named Deloitte the Undisputed Global Leader for CRM & Customer Experience Implementation Services as well as Global Leader in Public Cloud Infrastructure Managed and Professional Services. This follows recognition from ALM Intelligence last year of Deloitte as the Undisputed Global Leader in Innovation Strategy Consulting.
“Our KZN Digital Week was a decisive first step in launching this globally-acclaimed capability to the local market. We were able show attendees, many of them key decision makers for top companies, what we can do and get an idea of what their challenges and opportunities are in this arena,” Redfearn said.