One gold Loerie doesn’t fly out of Durban

22 August 2018 | Web Article Number: ME201811354

Commerce & Trade
Events
One gold Loerie doesn’t fly out of Durban
Pictured at the 2018 Loeries on Saturday 18th August are from left to right: Fahmeeda Cassim Surtee – CEO South Africa: DSTV Media Sales, Brandon Govender – FCB Durban, Neo Mashigo – CCO of M&C Saatchi Group SA, Declan Sharp – FCB Durban

FCB Durban picked up a gold award for Cerebos Salt in the Animation Craft category at the 2018 Loerie Awards held at Durban’s ICC this past weekend.

The Loeries, where over 700 brands were represented by 265 agencies from 15 countries across Africa and the Middle East, is the region’s most prestigious advertising and communication creative awards festival.

The statue, shared with production companies Tulips & Chimneys and Blackginger, was the only gold awarded to a Durban agency this year.

“We couldn’t be happier. We would like to acknowledge everyone who worked on the commercial – including a really brave client,” said Karen Stephenson – Group Account Director of FCB Durban.

“The attention to detail was what elevated the commercial to something truly special. It was an absolute honour to collect the award for the craft that went into creating this charming story of a little girl who never stopped believing,” added Brandon Govender - FCB Durban’s Creative Director.

Declan Sharp, Deputy Creative Director and Art Director on the commercial, highlighted some of the work that went into creating it.

“The film took three months to create and combined 2D and 3D animation, as well as live action, that included a number of miniature sets that were painstakingly handcrafted. And it all came together seamlessly to create 40 seconds of magic.” concluded Sharp.

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