And SA’s favourite petrol station is…
25 September 2019 | Web Article Number: ME201916493
FOR the ninth consecutive year, South Africans have backed Engen as their favourite petrol station.
The title was again bestowed on the company in the 2019 Sunday Times Top Brands, which recognises brands that have earned top consumer sentiment in South Africa over the past 12 months.
“At Engen, our brand promise ‘With us you are number one’ is about delighting customers and that’s what drives every action we take and decision we make,” said Seelan Naidoo, Engen’s head of Retail who added that the company continues to have the largest service station footprint in South Africa, operating over 1 000 service stations.
“To remain a compelling, top of mind destination for fuel and convenience needs, we maintain a firm focus on consistently invigorating the Engen brand and our associated offerings, never standing still, and continually seeking relevant and innovative ways to meaningfully impact our customers lives.”
Naidoo said the company experienced over 143 million customer visits to its forecourts in 2018 and was continuing to woo customers by increasing its service station footprint and growing its share of the local fuels and convenience market.
“We opened a record 15 new service stations in 2018, completed nine major renovations and added 20 new Quickshop convenience stores to our network. Furthermore, we installed energy saving LED lighting at 112 service stations so that we offer a welcoming and safe appearance to our customers.”
He said Engen had continued with another aggressive new site build and revitalisation programme in 2019. “We expect to grow our share of the South African retail fuels market in the years ahead to ensure that an Engen service station is in easy reach of our loyal customers across the length and breadth of South Africa.”
Naidoo said the company was entering into an exclusive agreement with eBucks in 2018 and an exciting new partnership with international doughnut brand, Krispy Kreme.
“eBucks is one of South Africa’s largest and most successful loyalty programme’s and offers Engen customers up to R8 back per litre in rewards. “In 2019, we extended the Krispy Kreme offering, rolling out to 105 select service stations in Gauteng and KwaZulu-Natal. And in November, we are extremely excited to finally bring this new offering to our Cape Town customers,” he said.