Academy upskills local talent to meet digital marketing needs

11 July 2018 | Web Article Number: ME201810744

Business Tech
Commerce & Trade
Education & Training
ICT In Industry
Academy upskills local talent to meet digital marketing needs
Pictured in Jellyfish SA Durban offices are from left, Charmaine Kelly, Mbali Madlala, Nadine Giquel, Brian Zane and Menzi Koza

US-based boutique digital agency Jellyfish has expanded into South Africa with the establishment of three branches in South Africa – one of them in Durban - and, more recently, the opening of a digital academy to tackle the acute skills shortage in this field.

The Jellyfish Academy runs individualised, three-month programmes that aim to provide delegates with a comprehensive understanding of the digital marketing industry. Originating at the Jellyfish United States offices, the Jellyfish Academy has been opened at the Jellyfish South Africa branches, with plans to host three programmes a year.

The current Paid Media Operations programme, the second of the South African Jellyfish Academy, started on 14 May with six delegates currently undergoing the training.

“Our industry is incredibly sought-after with regards to talent and one of our biggest challenges is finding the right person to perform the job required,” said Tim Lombard, MD of Jellyfish SA.

“This is a specialised industry with so much potential, but we often battle to find people with the necessary skills to succeed. We’ve decided to flip this problem on its head – rather than scouring the country for talent, we’ll empower talented people with just the right skills to really succeed in this industry.”

Lombard explained that all candidates have a keen interest in digital marketing and personal development. There is a thorough selection process to ensure only delegates with the highest likelihood of success are enrolled.

Overseen by Jellyfish Academy Operations Director, Charmaine Kelly and Paid Media Director, Nadine Giquel, the first month provides basic theory and some practical work, with a shift in the second month to more practical work, involving some theory. By the third month, delegates are assigned to teams within the company and their progress is monitored.

“Our industry is incredibly sought-after with regards to talent and one of our biggest challenges is finding the right person to perform the job required,” said Tim Lombard, MD of Jellyfish SA.

“This is a specialised industry with so much potential, but we often battle to find people with the necessary skills to succeed. We’ve decided to flip this problem on its head – rather than scouring the country for talent, we’ll empower talented people with just the right skills to really succeed in this industry.”

Lombard explained that all candidates have a keen interest in digital marketing and personal development. There is a thorough selection process to ensure only delegates with the highest likelihood of success are enrolled.

Overseen by Jellyfish Academy Operations Director, Charmaine Kelly and Paid Media Director, Nadine Giquel, the first month provides basic theory and some practical work, with a shift in the second month to more practical work, involving some theory. By the third month, delegates are assigned to teams within the company and their progress is monitored.

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