AGRIMARK, the agricultural retail division of the JSE-listed speciality retailer KAL Group, is expanding its value proposition in the Southern and Midlands regions of KwaZulu-Natal with the introduction of Agrimark Mechanisation units, strengthening support to its farming customers through an enhanced mechanisation offering integrated into its existing branch network. The development is enabled through a new strategic partnership with Smith Power Equipment, the exclusive importer and distributor of Kubota and DeutzFahr agricultural machinery in southern Africa.
The first Agrimark Mechanisation branch will open at Agrimark Mooi River on 2 March 2026, with a second branch planned for Nottingham Road later in the year. Both operations are located on existing Agrimark premises, offering customers a single, integrated destination for agricultural inputs, equipment, parts and service support.
While Agrimark already offers mechanisation solutions in the Western Cape, the KZN launch marks the first rollout of Agrimark Mechanisation outside the Western Cape. The initiative builds on Agrimark’s established presence in the Southern and Midlands regions of KZN and responds to evolving customer needs for dependable, fitforpurpose equipment backed by strong local aftersales support.
“This is about deepening how we serve our customers, not expanding our footprint,” says Arno Abeln, managing director of Agrimark. “Our customers in KZN already rely on Agrimark as a trusted agricultural partner. Agrimark Mechanisation strengthens that relationship by bringing equipment, parts and service support into the same, familiar environment, aligned to the way our customers want to do business.”
The partnership with Smith Power Equipment introduces Kubota and DeutzFahr tractors and farming equipment to Agrimark customers in KZN. Both brands are globally recognised for durability, engineering quality and performance across diverse farming conditions, making them well suited to the varied agricultural operations found across the province. Kubota’s compact to midrange tractor offering supports mixedfarming and livestock operations, while DeutzFahr’s highhorsepower range is designed for largescale commercial and rowcrop farming. Together, they provide a single mechanisation platform capable of meeting a wide spectrum of farm requirements. The customer relationship remains Agrimarkled, reinforcing trust, continuity and accountability, while Smith Power Equipment provides the distribution, technical training and OEM support that underpin service reliability and equipment performance.
“Our collaboration with Agrimark brings together two organisations that place longterm customer value at the centre of their strategy,” says David Kelder, managing director of Smith Power Equipment. “Agrimark has deep roots in the agricultural communities it serves, and our role is to enable that relationship with proven mechanisation brands, strong parts availability and technical expertise that farmers can rely on.”
Dedicated workshop facilities have been established at the Mooi River branch, with trained technicians on site from launch day to ensure responsive aftersales support and minimal downtime during critical farming periods.
“By expanding the depth of our offering in KwaZuluNatal, we are better positioned to support productivity, efficiency and longterm sustainability across our customers’ farming operations,” Abeln concludes.
