Rubbery stuff! Tyre tie-up to give big bounce to KZN towns

15 November 2017 | Web Article Number: ME20177603

Commerce & Trade
SMME Development & Support
Rubbery stuff! Tyre tie-up to give big bounce to KZN towns
Sandile Sithole, owner of Wembezi Tyres in Estcourt with his wife and partner, Felicity Sithole and Themba Thabede, owner of TMT Tyres & Repairs in Ezakheni, near Ladysmith

A three-year partnership between Sumitomo Rubber SA’s iconic brand, Dunlop, and Ithala Development Finance Corporation’s Small Business Growth Enterprise division will see a minimum of 25 containerised tyre fitment centres being established across KwaZulu-Natal and 100 jobs created.

“Sumitomo has been driving this initiative since 2013 and currently has over 100 Dunlop containers across our country’s nine provinces. We are proud to be the only tyre company in SA to partner with rural and township areas to grow communities,” said Yvette Govender, Director: Marketing & Business Development at Sumitomo Rubber SA. 

“The programme not only opens the economy to this sector but counters the growing number of illegal, dangerous second-hand tyres being sold to consumers. Our programme has opened doors for us to partner with government and SOEs enabling all parties to play an active role in eradicating poverty and growing our economy.”

Informal tyre trading containers in townships and rural areas are transformed into Dunlop-branded containers which provide opportunities for unemployed youth, women and aspiring business owners to be trained and mentored in tyre sales and repair. Technical tyre training and business mentorship are provided jointly by Sumitomo and Ithala.

Under this partnership, Ithala has allocated funding totalling R4.1 million over the three-year partnership agreement for the supply, branding and fitment of containers.

The initiative aims to nurture, grow and sustain small business enterprises in KZN and create employment in and around the province. To date, the partnership has resulted in five container businesses being awarded in Estcourt, Ladysmith, Madadeni, Esikhaleni and Eshowe.

The Dunlop Container Tyre Fitment Centre programme forms part of the KZN Revitalisation of Township and Rural Economies policy framework spearheaded by the Department of Economic Development, Tourism and Environmental Affairs and is closely aligned with Ithala’s mandate to develop township and rural economies.

“For far too long, micro-entrepreneurs trading in marginalised communities have been yearning to participate in the mainstream economy,” said Themba Mathe, Acting Group Chief Executive at Ithala.

“As a development finance institution, we remain steadfast in our commitment to championing development in poor and marginalised communities and investing in people to enable an improved quality of life and improved prosperity.

“We fully support the call by government to put youth, women, people with disabilities and historically marginalised communities at the forefront of the socio-economic transformation agenda.”

He said the partnership was all-encompassing in that it promoted proper skills transfer and training, access to finance and importantly, ensured the profitability and sustainability of enterprises.

For more information on the Dunlop Container Tyre Fitment Centre programme and how you can participate call Hennel Nkonjela on +27 31 242 1480 or email 

Also visit or or call 031 907 8911.

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