KZN undersells itself

21 February 2018 | Web Article Number: ME20188768

Commerce & Trade

KWAZULU-Natal needs to be confident about its business offerings, rather than underselling itself as a business destination.

This emerged at KZN Business Conversations, an event which brought together some of the country’s top business minds at the Oyster Box Hotel in Umhlanga recently. The first instalment of the KZN Business Conversations was aimed at kick-starting the dialogue around how business leaders could actively play a role in changing the narrative around KZN.

CEO of the Durban Chamber of Commerce and Industry, Dumile Cele, one of the panellists at the breakfast meeting, said, “Perhaps we have undersold ourselves when it comes to our business and growing our economy and some of the things investors are looking for”.

Fellow panellist, Businessman Kim Macilwaine agreed, saying that KwaZulu-Natalians are the worst at selling themselves and are innately modest.

Guest speaker Allan Hirsch, founder and CEO of Hirsch’s believes trading in KwaZulu-Natal has distinct advantages, “The workforce in KZN is amazing and deliveries are a lot quicker and relatively inexpensive to the rest of the country.”

CEO of the Kagiso Media Group Mark Harris encouraged businesses in the province: “You can establish a brand on what KZN is at the moment, or you can look ahead to what KZN aspires to be. For me if KwaZulu-Natal looks ahead it needs to look at maybe what the economy needs to look like in the future. I think it has got to do with what business is going to do with KZN into the future.”

Sandile Zungu, executive chairman of Zungu Investments Company, said it was no accident that he is so heavily invested in the region: “In KwaZulu-Natal we have very strong social partnerships and there is a culture of dialogue among these social partners.”

He added that to take full advantage of the conditions in KZN, “we should move all our businesses up the innovation curve and force greater collaboration with human capital in KZN.”

Eric Apelgren Head of Department for International and Governance Relations at the eThekwini Municipality, also urged businesses to be innovative and disruptive in their thinking.

While there were a range of suggestions on the way forward; East Coast Radio General Manager Boni Mchunu said she would like to see a movement emanating from the first KZN Business Conversations.

“It was amazing to get so many great business minds together in one room and it is clear that we all agree it is time to mobilise around KZN as a business destination. We now need to align the private and public sector to talk to how we can achieve this,” Mchunu said.

She added that a core team would be identified that would work together to chart the way forward.

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